Watch Halsey Struggle With Star-Crossed Romance in ‘Now or Never’ Video
Halsey has returned with the first taste of her sophomore album Hopeless Fountain Kingdom. The R&B slow jam “Now or Never” was produced by Benny Blanco, Cashmere Cat and Happy Perez and comes with a violent, Mexico City-shot video co-directed by Halsey and Sing J Lee.
Moving away from the industrial-leaning alternative pop of her 2015 debut album Badlands, Halsey embraces a more sensual sound reminiscent of Justin Bieber’s Journals and the trap-soul of Bryson Tiller. The video deals with the same concept of star-crossed lovers that will permeate her forthcoming album, with a blue-haired Halsey trying to be with the man she loves despite being kept apart…
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