Scientist Uncovers the Truth About Lying


A lifetime of groundbreaking research done by behavioral scientist Dan Ariely has finally shed light on why people lie, and the implications it has on our society and our economy. Through a simple experiment, done thousands of times with thousands of participants, Professor Ariely has uncovered numerous universal truths about lying, six of which we have shared below, and all of which can be seen in his documentary (Dis)Honesty. In a fascinating reveal, he goes a step further and shares the fool-proof, simple trick he discovered that stops lying in its tracks.