The Biggest New Artist on Tour in 2018 Is… Spotify

Spotify’s Viva Latino and RapCaviar playlists are now going on tour, positioning the site as a potential future competitor to Live Nation.

Spotify’s RapCaviar and ¡Viva Latino! playlists, already some of the most powerful spheres of influence in the music industry, are now also looking to be some of the most lucrative.

The music-streaming service announced tour dates this week for “¡Viva Latino! Live,” a concert series featuring popular Latin music artists from its playlist of the same name that boasts more than 8 million followers. Daddy Yankee, Becky G, Natti Natasha, Bad Bunny and Jowell & Randy are among the artists confirmed to perform in the series. The tour kicks off in Chicago on August 23rd and tickets will be available on Ticketmaster starting June 29th.

It’s not the streaming service’s first foray into live music, or even one of them. Spotify already has a tour version of its immensely popular RapCaviar playlist – “RapCaviar Live,” which started as a six-date tour last August and became a 13-date series in its second iteration this year…