Did Sprite’s New LeBron James Ad Steal From Ultimate Rap League?
Coca-Cola has unveiled a new Sprite campaign starring LeBron James and Oakland MC Kamaiyah. While the ad itself may be refreshing, there is one element that feels very familiar, as pointed out by Ultimate Rap League founder Smack White.
The ad, developed and created by Wieden + Kennedy New York, features James as pitcher Big Taste and Kamaiyah as the catcher. As it wraps, we hear Sprite’s new “Sprrrrrrrrite” tag, which according to White sounds a lot like his infamous ”smmmddlllaaack” tagline that dates back to his infamous street DVD series, SMACK.
A post shared by SMACK WHITE (@smackwhite) on Jan 26, 2018 at 6:48am PST
“I want my coins Sprite,” White wrote in an Instagram caption. “At least think about sponsoring an event! Grow the Culture.”