North American Box Office Hits Record $11.4 Billion
The North American box office closed out the year with $11.4 billion in ticket sales, ComScore said Sunday. That marks a new record for the industry, bypassing the previous high-water mark of $11.1 billion that was established in 2015.
ComScore, a data measurement company, did not calculate admissions, but studio executives and analysts believe that attendance will be essentially flat. Nor does it account for inflation. The record was achieved, in part, thanks to more expensive tickets. Ticket prices hit new highs earlier in 2016, though an average full-year price for tickets have yet to be calculated.
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