Tiger Woods signs deal to promote Bridgestone golf balls

Tiger Woods and Bridgestone formalized a relationship Thursday, as the brand announced it has signed the former world No. 1 to a multi-year deal to promote its golf balls.

Woods, who turns 41 at the end of the month, will be featured in all advertising for the brand, including print and television ads. He’ll also be on packaging and point-of-purchase displays.

Financial terms were not disclosed.

“Finding the right golf ball is extremely important,” Woods said in a statement. “It’s an essential part of my equipment.”

Woods has been evaluating new deals by having products sent to him, but he hasn’t interacted much with the brands.

That’s exactly what happened with Bridgestone.

“We supplied him with product, but we had no communication with him and didn’t have any way to help influence his decision,” said Corey Consuegra, director of marketing for Bridgestone Golf.

In the end, Woods picked the Bridgestone Tour B-S330 ball and put it in play at the Hero World Challenge a few weeks ago in the Bahamas.

“Tiger did a lot of testing, but this is the one that came out to his liking,” said his agent, Mark Steinberg. “It was always about finding out what was best for him and what he liked best before putting together the structure of a deal.”