Why the Tanking of ‘Solo’ is a Force of Darkness for ‘Star Wars’
Is there a poetic meaning to box-office grosses? That sounds like a silly question, but I’m serious. Is there a value and a karma to the numbers beyond the obvious value, which is that movies need to make money, preferably a lot of it? (They’re too expensive to exist otherwise.) Blockbusters cost a fortune, both to create and to market, and if they don’t make that fortune back there’s a problem. If a franchise film isn’t successful — if it falls on its face — that may suggest the franchise is in trouble, that going forward it will have to fight to hold onto the popularity it once achieved with a snap of its fingers. More