Streaming Now Officially the Number One Way We Listen to Music in America
It’s official: according to a new year-end report released by Nielsen, over the course of 2016, streaming became the primary mode of music consumption in the U.S. Overall on-demand audio streams surpassed 251 billion in 2016–a 76 percent increase that accounts for 38 percent of the entire music consumption market. Plus, “the on-demand audio streaming share [of total music consumption] has now surpassed total digital sales (digital albums + digital track equivalents) for the first time in history.”
As previously reported by BuzzAngle, there were more streams on an average day in 2016 than song downloads for the entire…
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