P.J. Fleck reportedly makes $50,000 deal with Western Michigan to keep ‘Row The Boat’ slogan
Fear not folks, because according to ESPN, new Minnesota coach P.J. Fleck gets to keep using the saying he made famous at Western Michigan without fear of legal action against him.
BREAKING: P.J. Fleck & Western Michigan have reached a deal to transfer the “Row The Boat” trademark rights to Fleck. Will cost $50,000.
— Darren Rovell (@darrenrovell) February 15, 2017
The most important thing about the transfer is they’re transferring the trademark to Fleck himself, and not to the University of Minnesota.
If you’ve ever listened to an interview with Fleck or a rousing pregame speech then you’ve heard Fleck enthusiastically say those three words, “Row The Boat.”
It’s emblazoned on his jacket on the sideline …
… and the Broncos even had helmets depicting it.
But the slogan had very real and genuine origins, it not just some playful shtick. Fleck talked about where it came from in an interview with ESPN.
“It’s a never give up mantra, Feb. 9 2011 I lost my second son to a heart condition. As you hold your…