New online platform AdMusic set to revolutionise music in advertising, headed by Matt Hayward

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A new model for creating original music for advertising has arrived with the launch of online music composition service AdMusic that connects award-winning music composers with creative agencies and brands by facilitating the scoring, licensing and payment process.

Signifying the demand for a more convenient and affordable process and more equitable payment structure for composers that doesn’t undervalue their craft, AdMusic connects agencies with composers from around the world to deliver their clients with original music scores for TVCs and content, providing an alternative channel to the production of original music for screen.

AdMusic founder and executive music producer, Matt Hayward (left), says the idea behind the platform, and going online, is to streamline the whole process of getting original music scored, making it easier for both agency and composer alike. He says the next generation of agency creatives and producers has grown up online so procuring original music this way is the natural next step.

Says Hayward: “The industry has changed radically over the past five years and shrinking…