LaVar Ball can thank President Trump for boosting Big Baller Brand in time for holidays
While the LaVar Ball-Donald Trump feud rages on, here’s a look at how they stack up against some of the sports world’s best smack talkers. USA TODAY Sports
Whether it’s sheer coincidence or brilliant marketing, a sports sponsorship company suggests that LaVar Ball used the days leading up to Thanksgiving to financially bolster his family’s company, Big Baller Brand, thanks to the international visibility he garnered from a feud with President Donald Trump.
“This back and forth with Donald Trump has extended the brand awareness outside of just sports,” Apex Marketing Group president Eric Smallwood told Yahoo Sports on Wednesday.
Apex, a sponsorship-evaluation firm based in St. Clair, Mich., estimated that Big Baller Brand attained $13.2 million (and counting) in free digital and television advertising from Friday to Wednesday. The numbers, reported by ESPN on Wednesday morning, were based on references to Big Baller Brand in the media compared to standard ad rates.
Trump aimed several sharp tweets at the outspoken father of Los Angeles Lakers rookie Lonzo Ball, most