Lady Gaga’s Sales Surge Over 1,000 Percent in Wake of Super Bowl Halftime Show
Lady Gaga’s Super Bowl halftime show performance scored huge immediate sales gains for the diva, according to Nielsen Music.
Based on initial sales reports, the diva sold about 150,000 digital albums and songs in the U.S. on Sunday — an increase of a little more than 1,000 percent compared to the previous day, when she sold around 15,000 digital albums and songs.
Also impressive: On Super Bowl Sunday alone, Gaga sold more songs and albums digitally than she did in the entire week ending Feb. 2 — across both physical and digital formats. During the week, Gaga sold 30,000 albums and songs, of which 26,000 were digital.
Gaga’s 13-minute halftime performance included all three of her No. 1 songs on the Billboard Hot 100 chart (“Just Dance,” “Poker Face” and “Born This Way”), along with the Top 10 tunes “Telephone” and “Bad Romance” and the recent single “Million Reasons.”
In total on Sunday, Gaga sold over 125,000 song downloads, up about 960 percent compared to the previous day (a little more than 10,000 sold). Her biggest-selling song on Sunday was “Million Reasons,” which sold more than 45,000 downloads, up nearly 900 percent compared to the previous day (about 5,000).