Improv Everywhere’s ‘Surprise Torch Run’
Improv Everywhere was formed in New York City, in 2001, by Charlie Todd (PeekYou profile here). From the very beginning, they’ve delivered on their slogan “We Cause Scenes,” staging elaborate pranks and theatrical incidents, in a vast array of public spaces.
In the clip embedded above, which is just beginning to catch YouTube fire, the Winter Olympics (or a major event along those lines), or at least the surrounding pomp and ceremony, are employed to give New Yorkers a blast of unexpected excitement and involvement.
To explore IE‘s rich and varied history of stunts, and to explore their vibrant digital footprint, visit Charlie Todd’s PeekYou profile at the link above; where you’ll find tons of videos, articles, photos, social pages, and more.