Dev Hynes’ New Band VeilHymn Chose Name, Wrote Single as Part of MailChimp Promotion
MailChimp has a new marketing campaign where, in a series of websites and videos, they offer “experiences” that rhyme with the company’s name. As it turns out, VeilHymn—the new duo of Dev Hynes (Blood Orange) and Bryndon Cook (Starchild & The New Romantic)—is part of that campaign. (Cook is a former Pitchfork intern.) A MailChimp press release names VeilHymn alongside “MailShrimp,” “KaleLimp,” “WhaleSynth,” and more as “strategically created executions targeting digital subculture.” The duo were prompted by the company to give the project a name that rhymed with MailChimp. A representative for Hynes confirms that their single “Hymn” was created exclusively for the company. The song’s interactive video on VeilHymn.com redirects…
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