Countdown To HipHopDX At SXSW: Promise
Toronto-based artist Promise started out 2018 with the release of his single “Priorities,” following it up with the music video to his song “Special,” which was produced by Juno Award winning artist Rich Kidd. The 35-year-old Hip Hop artist has collaborated with some big names including MC Jin and Montell Jordan for his 2016 EP, TellAVision. Before that he worked with singer Jhene Aiko and rap superstar Drake, who he met on the set of Degrassi: The Next Generation.
Promise had the opportunity to help craft the soundtrack for the Netflix documentary End of Malice, which featured appearances by Pharrell, Pusha T, No Malice, and Promise himself. Promise has made a pledge to his fans to release at least one song a month for the rest of his musical career in an effort to take his personal brand iPROMISEMUSIC, to a larger audience.
HipHopDX: Have you performed at SXSW before? If so, what makes this year different than previous ones?
Promise: I have performed at SXSW many years consecutively, have been in front of crowds both as a signed and unsigned artist. This year is different because I keep getting better at my craft and this music is some of my best to date.
What are you most excited about performing at the festival?
Connecting with brands. Being able to connect with HipHopDX means most to me because you were the first blog to show me love as an indie so long…
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