#AHHPowerfulWomen: Shanti Das, The Hip-Hop Professional Shares the Joys of Entrepreneurship
Shanti Das is an accomplished music industry executive, marketing executive, consultant, mentor, entrepreneur, philanthropist, and Author. She is also the Founder of Press Reset Entertainment, an Atlanta-based firm launched in 2009 that serves as an entertainment concierge service providing independent marketing & strategy for music acts, talent booking for private & corporate events, brand influencer marketing and special event assistance. Her extensive 25-year music industry career (intern to Executive Vice President) includes positions at Capital Records, LaFace Records, Columbia Records, Sony Music and Universal Motown where she worked directly with some of music’s top talent like Outkast, Usher, TLC, Vivian Green, Toni Braxton, Prince, Erykah Badu and more.
An advocate for many social issues, Das has started several successful initiatives and events including No Reservations Needed, an annual feeding with the Atlanta Mission for homeless community and Silence the Shame, a mental health initiative to peel back the layers of shame and stigma. In the past 6 years, she combined her passion and talent for business, community, and culture, rebranding herself as the Hip-Hop Professional®– someone that is skilled in a particular profession performs at the highest level, gives back to the community and has a love for hip-hop culture. Das is dedicated to becoming a global thought leader and inspiring the professional development of young adults. A highly sought-after speaker, she serves as a role model and mentor to many students at various colleges across the country via her successful College Chat Room Tour.
Das is the author of “The Hip‐Hop Professional 2.0: A Woman’s Guide to Climbing the Ladder of Success in the Entertainment Business;” “The 1-2-3s of Networking,” a pocket guide of 30 invaluable networking tips to expand your professional contact base; The 1,2,3s of Entrepreneurship,” a pocket guide with tips from successful entrepreneurs and experts to help positively impact your business and The 1,2,3s of Self-Publishing A Book, a pocket guide of 30 tips to jumpstart your career as an author.
Ms. Das spoke with AllHipHop briefly about her journey as a music industry marketing executive and making her mark as a powerful woman in the business.
AllHipHop: Please, explain what your job entails:
Shanti Das: I worked at record companies for almost 20 years shaping the careers of Outkast, Usher, Lyfe Jennings and many more. Took a leap of faith to become my own boss. I am currently Founder of Press Reset Entertainment. The company does consulting for music artists such as Jeezy, Demetria McKinney, Johnny Gill and others. We also do celebrity procurement for events in Atlanta. In addition, we co-founded and produce an event in Atlanta called ATL Live on the Park. It is one of the biggest music showcases in the business for the past 7 years. Aside from music I am a national speaker under the Hip-Hop Professional® brand and have spoken at countless college/universities, SXSW, A3C, EssenceFest, etc! I speak of music, professional development, empowerment, networking, and more. I am also a philanthropist and I have started several key initiatives for youth empowerment, mental health, and homelessness.
AllHipHop: What’s the most enjoyable part of the job and your duties?
Shanti Das: The most enjoyable part of my job now is being an entrepreneur and having the autonomy to work on various projects/initiatives at the same time. I love that I can still do music but also focus on my other passions such…