#AHHPowerfulWomen: Digital Trendsetter, Karen Civil Bridges the Gap Between Hip-Hop and Digital Media


Karen Civil is truly an innovative, millennial genius. Not only is she one of the most recognizable forces in entertainment, but is a distinguished trendsetter in global marketing and content creation. She has developed a powerful influence in culture and bridged the gap between brand powerhouses and mainstream artists over the years. From cultivating online communities for The Backstreet Boys as a teen to shaping artists’ and celebrity brands like Funkmaster Flex through digital media strategies, she has made herself the “go-to” for all things in the digital space for the hip-hop and entertainment industry. Her reputation has served as a launching pad for her own digital platform for exclusive interviews, entertainment news and artist growth, KarenCivil.com.

In 2010, Civil landed an opportunity with Lil Wayne– launching and managing his weezythanxyou.com, which not only sustained the rapper’s popularity in his absence but also helped land his seventh studio album Rebirth at No. 1 on the Top R&B/Hip-Hop Albums and Top Rap Albums Billboard charts. Her achievements with Lil Wayne led to an extensive position at Beats By Dre. There she worked for six years as Digital Marketing Director and cemented the company’s digital reach to over seven million. Later, she leveraged her marketing savvy and ability to connect with multicultural audiences into unprecedented brand partnerships with Carol’s Daughter, Forbes, New Era and CoverGirl.

The common quote with “with much success, comes much responsibility,” is very true and Civil takes that on with pride as she has expanded her philanthropic outreach under her Live Civil imprint. Through boundless passion and resources, Karen Civil…