Adele’s album sales jump 137% after Grammy sweep
Adele is saying Hello again to the top of the charts.
A week after her unstoppable 25 picked up five Grammy Awards, including album of the year, the British songstress is back in the top 10 of the Billboard 200. 25 jumped from No. 21 to No. 6 on the album chart with 47,000 equivalent album units sold (up 137%), according to Nielsen Music.
The total reflects a tracking metric adopted by Billboard in 2014, which counts 1,500 song streams as one album sale and 10 digital track sales as a single album sold. 25 garnered 30,000 traditional album sales, 14.1 million streams and 67,000 song downloads (including 21,000 of Hello, which opened the telecast and earned Grammys for song and record of the year).
Although Adele controversially bested Beyoncé in all major categories, the latter still enjoyed considerable sales spikes. Her sixth album, Lemonade, zoomed from No. 33 to No. 9 on the Billboard chart, notching 38,000 units sold (up 190%). Lemonade picked up two Grammys for best urban contemporary album and music video (for unapologetic lead single Formation, which rose 61% with 14,000 downloads this week).
Beyoncé’s biggest Grammy benefactors were subdued Lemonade anthems Love Drought and Sandcastles, which she unspooled with an ethereal, visually arresting performance midway through the ceremony. Love Drought surged 569% with 8,000 downloads, followed close behind by Sandcastles with 6,000 (up 410%).
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