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A$AP Rocky Is The Star Of Mercedes-Benz Biggest Content Campaign Ever

03/06/2017 by PeekYou Team Comments

Author: Mike Winslow / Source: Exclusive Hip Hop News, Interviews, Rumors, Rap & Music Videos | Allhiphop

(AllHipHop News) Luxury automaker Mercedes-Benz is launching the largest content creation campaign in the history of the brand, and it will star Harlem rapper A$AP Rocky.

Benz is launching a campaign to market five vehicles in the company’s compact car family.

The new “Grow up.” campaign is aimed at attracting a younger audience to Mercedes-Benz and focuses on “people caught between the coolness of adolescence and the squareness of adulthood who embody the attitude to life of the new compacts.”

The company…

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