The PeekScores of “The World’s Most Powerful Celebrities”
Forbes explains the reasoning behind their rankings as such:
FORBES’ annual Celebrity 100 list ranks the top stars from the worlds of movies, TV, music, sports, books and modelling based on money and fame.
We measure fame in a variety of ways. We count how many times each celebrity was mentioned in print, on TV and radio. We factor in a score from StarCount for social media power over 12 platforms including Twitter TWTR +0.26%, Facebook and YouTube. This year we’ve also added an impact score, similar to the one we use for our Power Women list. Based on reporting by our editorial staff, the number measures the impact each celebrity has on the entertainment industry and our culture overall. We put all of those numbers into an algorithm to come up with our final list. Justin Bieber had the highest ranking for social networking power but because of his low impact this year, he only ranked 33rd on our list, down from ninth last year.
We broke out the top 20 from their list, with the intention of ranking them according to our PeekScore scale; which, of course, assesses an individual’s overall presence, impact, activity, and influence on the Web. Thing is, so gigantic are the names on the Forbes list — and so present and dominant on the Web are they all — that each of the top 20 has achieved our highest PeekScore of 10.
The chart below therefore shows these mightiest of celebs ranked as they were by Forbes. But, as for the real reason we’re here (let’s face it), clicking through on the items on the list below will lead you to the corresponding celeb’s PeekYou profile, from where you can navigate the very best the Web has on offer of his or her life and career.
| Rank | Picture | Name | 2014 Earnings | PeekScore |
|---|---|---|---|---|
| 1 |  |
Beyoncé Knowles | $115M | 10.00 / 10.00 |
| 2 |  |
LeBron James | $72M | 10.00 / 10.00 |
| 3 |  |
Dr. Dre | $620M | 10.00 / 10.00 |
| 4 |  |
Oprah Winfrey | $82M | 10.00 / 10.00 |
| 5 |  |
Ellen DeGeneres | $70M | 10.00 / 10.00 |
| 6 |  |
Jay-Z | $60M | 10.00 / 10.00 |
| 7 |  |
Floyd Mayweather | $105M | 10.00 / 10.00 |
| 8 |  |
Rihanna | $48M | 10.00 / 10.00 |
| 9 |  |
Katy Perry | $40M | 10.00 / 10.00 |
| 10 |  |
Robert Downey, Jr. | $75M | 10.00 / 10.00 |
| 11 |  |
Steven Spielberg | $100M | 10.00 / 10.00 |
| 12 |  |
Jennifer Lawrence | $34M | 10.00 / 10.00 |
| 13 |  |
Bon Jovi | $82M | 10.00 / 10.00 |
| 14 |  |
Bruno Mars | $60M | 10.00 / 10.00 |
| 15 |  |
Kobe Bryant | $62M | 10.00 / 10.00 |
| 16 |  |
Roger Federer | $55M | 10.00 / 10.00 |
| 17 |  |
Miley Cyrus | $36M | 10.00 / 10.00 |
| 18 |  |
Taylor Swift | $64M | 10.00 / 10.00 |
| 19 |  |
Lady Gaga | $33M | 10.00 / 10.00 |
| 20 |  |
Kanye West | $30M | 10.00 / 10.00 |