One Direction Launches New ‘You & I’ Fragrance

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After teasing all day Tuesday of an impending big announcement for their impassioned fanbase — and trending heavily in anticipation of and with same — the dashing young lads of One Direction finally shared with their ever-attentive faithful the “big news.”

As some fans had speculated, it wasn’t a new single, video, or an extension of the tour they’re currently on, but it was a new perfume. You & I, being the apparently tween-centric fragrance’s name.

Niall Horan, the group’s towheaded Irish vocalist, broke the tension by tweeting out on the group’s account, in a grammatically creative way: “Hello everyone its niall ! at the fragrance launch for you & i. big day! The commercial is coming out today! So keep eyes peeled.”

The group’s official fragrance site — and every group should have one — can be visited here, and you can check out the commercial — sure to make those inclined to swooning to accordingly do so — below: