Exerts from WebMetricsGuru blog post on PeekYou’s unofficial Starbucks cast study.

PeekData is a enterprise service that takes all the information in just about every important social media platform and organizes it into their own database that is then made available to third party applications (like Social Media Monitoring Platforms – think of the possibilities by considering platforms like Sysomos, Radian6, Brandtology, Alterian, ScoutLabs and many more as suitable third part apps for this kind of information).

Of the entire data related to Starbucks, PeekYou managed to identify positively 14,356 individuals via their social profiles, almost half of them are struggling on between $30K-60K a year income, split between 4 age groups, etc.

Depending on what you want to do the insights can be very helpful for marketing intelligence – defining what to market to whom and when in this case. PeekYou managed to find 583 people who are Starbucks fans who live in Manhattan, and where they live by neighborhood. I can see all kinds of possibilities where sites that have large twitter followings could use the data – even celebrities could use it to determine where their fans are and therefore schedule appearances there.

Read more: @www.webmetricsguru.com. Under Creative Commons License: Attribution