We’re going to work on improving image quality, adding in audio, as well as adding in closed captioning, but for now we wanted to let our users know that we are taking steps as part of a broader initiative to improve on some of the comments we have been receiving all over the web. Drop us a line in the comments below and let us know what you think! Or, perhaps, provide some suggestions on future tutorials and videos that you would like us to focus on.

Thanks,
The PeekYou.com Team

Massive Volume, Interesting Substance
Over the course of the 8 hours we tracked approximately 398,000 tweets containing the #StopSOPA hashtag. Of the total who tweeted this specific tag, the unique audience number was comprised of 217,579 individual Twitter accounts; meaning, each account sharing this tracked content tweeted the #StopSOPA tag approximately twice each (some will have tweeted it more, and some only once, of course).

Demographics
PeekAnalytics identified 63% of the unique users tweeting this tag as male. The audience sharing this hashtag scaled heavily in favor of accounts belonging to users ages 35 and under. This age breakdown is unsurprising, of course, given the already well-documented use of social media by younger users to communicate political messages and to attempt to enact change. More interesting, though, was the finding that only 53% of the tweets during that time period came from US-based accounts; confirming, as was reported widely, that many overseas users were troubled by the fact that a piece of proposed U.S. based legislation was worded in such a way that it could, in their views, potentially impact their own internet businesses and freedoms far outside of America’s borders.

Interests and Careers Highlights
The PeekAnalytics Social Audience Report provides, among its many insights, an analysis of users’ interests and shared affinities. Users who tweeted the #StopSOPA hashtag most noticeably shared interests in the arts, music, and sports. These interests trended higher against our baseline averages of the greater audience population throughout the Web. Given that art, music, and access to viewing sporting events is at the center of SOPA’s and PIPA’s appeal to protect copyright holders, it logically follows that the audience concerned most with continued access to such media, via channels such as YouTube, would speak up to protect and preserve that access.


We would bet that the folks over at Wikipedia would be happy to see that the industry most highly represented in our numbers was education. We here at PeekAnalytics, and we’d imagine most of you reading, may not be surprised to learn that the academic set was followed in communicating the #StopSOPA message, not far behind, by tweeters who work in technology.

This overview really only scratches the surface of what PeekAnalytics can tell its users of the posters of any type of shared content throughout Twitter, and the other social media platforms. Here, we’re highlighting some of the most apparently interesting insights, such as – with this example (so near to the heart of our industry) – nearly half the tweeters of this particular hashtag not even being within the U.S. In the coming days and weeks we’ll be posting more entries here exploring even further, and more in-depth and detail, the unique, and uniquely useful, capabilities of the PeekAnalytics tool. So, do check back in soon.

You can learn more about PeekAnalytics by clicking through here, or you can contact Matt Caiola @ MCaiola@5wpr.com

We will leave it up to you to make your own decision, and have decided to link to a few articles and websites where you can act accordingly.

- “End Piracy, Not Liberty” via Google
- Wikipedia is currently under a site-wide blackout
- Twitter is abuzz

Earlier this week, over at our PeekScore blog we ran a list of the The PeekScores of the Top Fashion Houses’ Creative Directors. The folks over at LuckyMag.com reported on the list, and provided a nice accompanying slideshow along with the list’s findings.

You can head over to the PeekScore blog and see the original entry here, and head on over to Lucky’s website and see their piece by clicking here.

Following up on some of the recent press we have been getting with our new PeekAnalytics Social Audience Measurement tool, today we were featured on Forbes.com. Haydn Shaughnessy of Forbes.com wrote an insightful piece on PeekAnalytics titled “Who Are The Top 10 Influencers in Social Media.” Amazingly for us, the article is ranked #1 in most popular articles for the day with a prominent feature right on the front page. Very exciting!
 

If you would like to get a beta invite to the PeekAnalytics Social Audience Measurement tool, head over to analytics.peekyou.com and sign up or DM us on Twitter at @peekyou.

You can check out the full article over at the New Yorker.