‘Alexander Wang x H&M’ Launches to Much Excitement and Long Lines
Anticipation has been building ever since.
On Thursday, the collection became available to shop on the Web, while real life H&M locations around the world found themselves with predawn queues, populated by fashion nerds and style-zealots, eagerly awaiting the chance to see the items firsthand and in-person. Racked breaks down what was happening on the NYC lines here.
Instagram pics, public previews on the backs of assorted celebrities (such as Rihanna, pictured above), and even a photo spread or two gave the attentive some insight into what to expect prior to launch. But as of Thursday, folks saw the items for themselves and fully — sweatshirts, scuba dresses pullovers, mesh-paneled leggings, and all — and seemed generally pleased.
You can explore the line for yourself here, and clicking Mr. Wang’s highlighted name above will lead you to his PeekYou profile, from where you can explore a great deal more.