NEW YORK — PeekYou.com, the internet’s first “people search” engine, today announced a new way to search Google. This application improves Google’s results by displaying the people who own the websites or those who are referenced within them. The service is available at http://google.peekyou.com/

For example, a Google search via PeekYou for “tech blog” not only displays standard Google results (techeblog.com, Engadget, Gizmodo, etc) but also includes the owners of those blogs (Steve Sun, Jason Calacanis and Nick Denton). Included in the results are their home cities and photographs. A search for “General Motors” not only displays a link to GM.com, but also a photo of CEO Rick Wagoner.

A Google search for “George Washington” yields results including a Wikipedia article on America’s first president as well as biographies and a link to The George Washington University. Performing the same search via PeekYou displays the president’s home – Mount Vernon – as well as his photograph and the names of his various biographers. PeekYou also identifies the current president of George Washington University, Steven Knapp.

Searching for “George Bell” identifies four unique people: an avid hiker, an Anglican bishop, a former baseball star, and a venture capitalist. PeekYou makes it clear to whom the links belong. An additional mouse-click provides you with a full PeekYou profile, showing additional information and links for that person.

The search results are generated via Google’s Custom Search Engine and cross-referenced against PeekYou’s database of people. The end product outputs the same exact results (and advertising) you would expect from any Google search with the added bonus of discovering the people behind the links.

“From day one, our goal was to re-index the web around people,” said PeekYou’s founder, Michael Hussey. “PeekYou search powered by Google is an exciting application of our database developed over months of hard work by our team and we are thankful for the Google Custom Search Engine. Our beta tests indicate that many people will opt to use this as their default search engine. It really is exciting to see a human face next to your Google search results.”